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29 januari 2021 The European automotive industry is facing strong competition from Asia, as well as the economic challenges of the pandemic. It needs to develop innovative, future-proof strategies and technologies that will boost both efficiency and sustainability. Tony Seba from Stanford University believes that by 2025, no more new vehicles with (pure) combustion engines will be sold and there will be a move towards battery or hydrogen-powered fuel cells. Meanwhile, the industry faces falling sales, increasingly strict emissions regulations, new technologies, digitisation and changing consumer needs. Companies must respond by converting their production lines; becoming more agile; and introducing innovations that provide a competitive edge.
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